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Insurance Companies and Social Media

One of the largest industries in the world is the insurance industry, serving millions of people around the world from all walks of life. It is a wide and competitive market ranging from car insurance to life insurance and all the markets in between. Public perception is often their enemy as consumers complain about claims not being paid or ignored. With the advent of the internet and particularly of social media the customer of a particular agency can vent their pent-up emotions online and, instead of talking to their insurance agent as they did in the past, they can post their aggravations and thus hurt the reputation of the company. That also works in reverse if they have had a good outcome in a particular situation and draw new clients in for the agency. While online presence can cause some issues, it also presents a plethora of information for the insurance companies and presents the opportunity of creating a strong public image and allows direct dealings with the public.

Facebook and Your Rights to Privacy

Social networking sites such as Facebook, Twitter and other sites are relatively new and are constantly changing privacy policies, so it is hard to determine who actually owns the information that you share. Most sites have a section for privacy and application settings that you must be aware of. You must also know how to enable them, and in most cases, although you technically own your information, most sites can do what they want with it. Social networking sites operate to turn a profit and the way to do that is to share your information with advertisers. The more personal the information, the more customers they are able to reach. This includes games you play, sites you are interested in, vacation spots and pictures. This makes it imperative to think about what and how much information you are posting about yourself and whether or not you would want it to be public knowledge.

Things You can do to Protect Yourself

While social media sites are a great way to share things with family and friends, remember that there are also people you don't know that can access your information. Because of its very nature, it is hard to achieve privacy on any particular site. The minute you sign up you automatically allow the site to share certain information about you. To protect yourself, make sure you have set your privacy setting to its highest level, stay away from ads and third party apps and services and remember that the owners of the site are a private business with an eye to profit using your information. Don't enable your computer to automatically log you in and change your password frequently.

You Have the Right to Remain Silent

When you have a lawsuit pending, you should know not to say too much of anything that could be misconstrued by the insurance company. That also goes for your social media pages as well, which enable the insurance company to keep tabs on your activities and location twenty-four hours a day. Preserve any current information on your account as destroying it could present an even bigger problem. Sometimes it's advised to stay off social media for a while, but if you don't want to do that, set privacy settings to the highest level and make sure only "friends" can see posts. Don't send any messages about the case and remember that everything you post, including pictures, can and will be accessed by the insurance company and could jeopardize your case.

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The Law Offices of Christopher Jackson
121 East 4th Street
Covington, KY 41011

Toll Free: 888-811-3247
Phone: 513-861-8000
Phone: 859-261-1111
Fax: 859-261-0888
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